Digital Marketing Blogs

L inkedIn is a website where people especially Candidates and Recruiters are followed each other. Recruiters post jobs on it and candidates apply for the job. In this blog, I will share some Road Map to Success which means how can one be successful using this website. Following are the Steps or Methods one needs to follow - 1. Polishing your Profile 2. Joining Groups 3. Posting Updates 4. Following Prospects 5. Adding Connections 6. Developing a strategy 7. Mapping your prospects 8. Using LinkedIn Contacts 9. Thought Leadership 10. Research your prospect That's all from me. I will be attaching my profile screenshot below -

T here are various tips to use Twitter properly and wisely and the following are some of them - 1. What's your Niche? (Pick your Niche) 2. Is your Twitter Profile Credible? Choose the perfect Twitter handle Choose an apt profile picture List your Location Build a bio that is SEO friendly Never hesitate to link LinkedIn 3. Who should you follow? (Follow the right audience) Customers (Existing or Future) Industry Leaders and Subject matter experts Influencers (Bloggers or Journalists) Follow your buddies too 4. How can you find them? Use the Twitter advanced search Click on 'Hashtag (#)' Check some lists Just google their name Use third-party tools 5. Are they following back? Make them aware Strike a conversation 6. Engage with Prospects 7. Share Visuals (Facts or Questions) Run Polls Tag People 8. Activate Drip Marketing on Twitter 9. Be consistent on Twitter 10. Don't Oversell. Use 50-20-20-10 Formula Educate (50%) Inspire (20%) Sell (20%) Keep Personal (10%) 11. Direct...

T witter is better known for following people and connect with them. It might be Celebrities, Personalities, or any Individual. There are certain steps that one needs to follow before starting to polish their profile and those steps are -  1. Sign up on Twitter " https//www.twitter.com/ " with Name, Email and Password 2. Enter Phone Number and click ' NEXT '. 3. Open a new tab and search for " https://www.namechk.com/ " 4. Search Name and add it on Twitter Handle. 5. Add Profile details like Bio, Name, Location, Profile Picture...etc. 6. Confirm Twitter Account on the mail ID given by the user. 7. Once it is confirmed, start following people on Twitter 8. Click on 'Tweet' to compose a tweet. 9. Add '@' name and '#' for keywords 10. Find the tweet on the 'Home' page of the Twitter Website. 11. Share the Twitter Link from the website. 12. One can easily search bios from " https//www.moz.com/followermonk/ ". 13. Finally...

Lead Generation is the process of building interest in a business's products and services. On Facebook, one can create campaigns using Lead Generation objective that allows customers to fill in a form called "Instant Form" with their contact information. How to do it? It is quite simple and one needs to know the following Marketing Objectives - 1.   Awareness (Brand Awareness, Local Awareness and Reach) 2. Consideration (Traffic, Engagement, App Installs) 3. Conversion (Conversions, Product Catalog Sales, Store Visits). That's all from me..........

There are 7 ways of targeting people on Facebook and they are as follows - 1. Basic Demographic - Age Gender Location Language 2. Advance Demographic Sexual Orientation Marital Status Parenting Status Years of Engagement Long-Distance Relationship Education Level Type of Education Life Events 3. Internet-Based Targeting (Keyword Specific) Cooking Cycling Competitor Liking Traveling Food Blogging 4. Behavioral Targeting (Keyword Specific) Expats Mobile Device Operating System Facebook Page Admins Tech Adoptors Business Travelers and many more... 5. Custom Audience Website Visitors Email Database Look-a-like Audience Now, let us look at the meaning of  Remarketing for Facebook Remarketing is a type of technology that shows Ads for your business to people after they have visited your website, used your mobile app or given you their email address. This can be done easily for Facebook and other Social Media Websites or Apps as well.

W ithout having a Facebook Page, one cannot really leverage Facebook Advertisements in the next interesting way. One's Facebook Pages are slowly becoming micro-sites. Though the organic reach is almost dead, these step by step process can help a person your brand's presence on Facebook. Following are the steps - 1. Picking Facebook Page Category  - Local Business or Place, Company, Organization or Institution, Brand or Product, Artist, Band or Public Figure, Entertainment and Cause or Community . 2. Registering a Page Name 3. Filling Details that Matters  -  About Us, Profile Picture, Add to Favorites, Preferred Page Audience, Add a Cover Photo, and Add Call to Action Button . 4. The Final Page 5. Important Settings for Facebook Page, one should look into  -  Enable or Disable Review Section on Page, Message Feature, Tagging Ability, Page Moderation, and Comment Ranking . Now, let us look into the Future of Social Media Marketing mainly the Features and they are...

M arketing is the right communication to the right people at the right time. Facebook, as we all know is the biggest marketing platform for digital marketers, being the most popular website that helps advertisers to reach their target audience. How can you make it happen? One can simply make it happen by the following - 1. Setting Target Audience for Facebook Advertisements 2. Facebook has more than Billion users 3. Everytime a person creates a Facebook Profile, they store various information like Age, Gender, Interests, Location, Education, Relationships...etc. 4. When advertisers key in their Target Audience, Facebook uses its database to match with Target to provide the Potential Reach. 5. Advertisers are benefited as they pay the minimum amount to reach Potential Customers. Now, let us look at some of the main Objectives for advertising on Facebook and following are - 1. Boost your Posts 2. Promote your Page 3. Send people to your website 4. Increase Conversions on your website 5. ...

O ne must at least know how to write blogs or create websites for their personal or business needs. Why one must learn this? The answer is simple. If one could learn the art of creating a website a website or blog of their own. They don't have to be dependent on someone else to drive this process-oriented activity. WordPress is one of the crucial skills to become a good or we can say Great Digital Marketer. There are certain types of blogs or websites that are existing and it is as follows - 1. Free Blogs (Tumblr, Blogger, and WordPress) - No Startup cost, Easy to set up and maintain without any knowledge, Less Professional and Less Customization i.e Limited Themes. Also Plugins are not allowed and No Maintenance Cost. Free Blog Sites are mentioned below - a) " https://www.tumblr.com/ " b) " https://www.blogger.com/ " c) " https://www.wordpress.com/ " 2. Self Hosted Blogs (WordPress.org) - Paid, yourname.com, All plugins allowed, Monetization freedom...

O ne must understand some skills to become a Great Digital Marketer and there are around 8 Skills which are as under - 1. Content & Creative Excellence 2. WordPress Management Skills 3. Photo Editing and Designing Skills 4. Data Analysis 5. Practice and Passion 6. Fundamentals of Marketing 7. Ability to stay updated with current trends 8. Ability to understand and use different Digital Channels We will now check some career or courses for Digital Marketing. Digital Marketing is - a) Process Oriented (SEO, SEM, Google Analytics) b) Creative Oriented (Content Strategy, Campaign Ideas, Hash) c) Management Oriented (Client Servicing Head, Account Managers) d)Technology Oriented (Coders, API Developers) There are certain factors for getting a job and one must be aware of Practical Knowledge, City, Company, Experience, and Vertical Focus.

D igital Marketing as we have mentioned in our previous blog about Digital Marketing and its Systems. Now we know or we can say learn about some reasons why one must learn Digital Marketing. Following are the 9 main reasons - 1. It does not require Technical Knowledge - It can be divided as:  Technical Stuff ( 10% ) + Content ( 50% ) + Right Process ( 30% ) + Analytics ( 10% ). 2. Digital is growing 3. Present and Future is Digital 4. Marketer needs a Digital Marketing Edge  - Digital Marketing knowledge is necessary to climb up the Ladder. 5. Digital Marketing is used as a Career Opportunity - A Digital Marketer can be Digital Marketing Specialist , Social Media Specialist , Content Writer , Affiliate Marketer , Freelancer ...etc. 6. One can save Costs - Save Agency Fee, Cost of Traditional Ads, Cost per acquiring a Lead is a lot cheaper and by learning Digital Marketing, one can practice it for Business. 7. Integrated Marketing is the need of the hour - Digital Marke...

D igital Marketing is something that helps people to buy or sell anything Online. Digital Marketing is simple and one needs to learn it in some sections which are known as 'Digital Marketing Ecosystem' and those systems can be followed as - 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Marketing (SEM) 4. Email Marketing 5. Display & Video Advertising 6. Affiliate Marketing 7. Inbound Marketing 8. Influencer Marketing 9. Content Marketing These above mentioned are also known as 'Digital Wavelength'. We will now learn about all these systems of Digital Marketing in few words. So let's start -  Search Engine Optimization (SEO) - The organic listing of websites that matches your search term is Search Engine Optimization (SEO). SEO has two types - On-Page and Off-Page Optimization. SEO is building traffic to the website organically. Search Engine Marketing (SEM) - Search Engine Marketing (SEM) is the process of running ad camp...