Introduction to Digital Marketing

Digital Marketing is something that helps people to buy or sell anything Online. Digital Marketing is simple and one needs to learn it in some sections which are known as 'Digital Marketing Ecosystem' and those systems can be followed as -

1. Search Engine Optimization (SEO)

2. Search Engine Marketing (SEM)

3. Social Media Marketing (SEM)

4. Email Marketing

5. Display & Video Advertising

6. Affiliate Marketing

7. Inbound Marketing

8. Influencer Marketing

9. Content Marketing

These above mentioned are also known as 'Digital Wavelength'. We will now learn about all these systems of Digital Marketing in few words. So let's start - 

Search Engine Optimization (SEO) - The organic listing of websites that matches your search term is Search Engine Optimization (SEO). SEO has two types - On-Page and Off-Page Optimization. SEO is building traffic to the website organically.

Search Engine Marketing (SEM) - Search Engine Marketing (SEM) is the process of running ad campaigns on Google, Bing & other search engines.SEM works with a formula - Ad Rank = Cost Per Click (CPC) x Quality Score.

Social Media Marketing (SMM) - Social Media Marketing (SMM) is the art of using Social Networking Sites to attract an audience. Social Networking Sites include - Facebook, Twitter, Whatsapp, Instagram...etc.

Email Marketing - Email Marketing is equivalent to permission-based marketing. It is all about how you drive it. Email Marketing can be done via Gmail or Mailchimp.

Affiliate Marketing - Affiliate Marketing is the process of making people your sales partner and give them Commission as and when they sell your goods online. Affiliate Marketing can be done on Amazon, Flipkart, Shopify, and many Online Shopping Sites.

Inbound Marketing - Inbound Marketing is the moment of truth of the Internet world that helps you gain Thought Leadership. The process is simple (Create > Nurture > Convert > Retain).

Influencer Marketing - Influencer Marketing is the process of using the influence of digital personalities, celebrities, and thought leaders to spread the word about your brand. Celebrities (Actors, Journalist), Publishers (Bloggers, Active Social Media Users), Fans (Customers, Vendors), and Friends (Family, Friends) are the types of people with Influencer Marketing.

Content Marketing - Content Marketing is a process when the content becomes the Trust agent and helps to sell your Brand and it boosts SEO. Contents are included in a Blog or Website. Content can be Inbound Marketing, SEM, SEO, Social Media, or Email.

So, these were the main Digital Marketing Ecosystems which we have learnt in a few words. Detailed Blogs of these will be coming soon.




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