Introduction to Facebook Advertisement

Marketing is the right communication to the right people at the right time.

Facebook, as we all know is the biggest marketing platform for digital marketers, being the most popular website that helps advertisers to reach their target audience.

How can you make it happen?

One can simply make it happen by the following -

1. Setting Target Audience for Facebook Advertisements

2. Facebook has more than Billion users

3. Everytime a person creates a Facebook Profile, they store various information like Age, Gender, Interests, Location, Education, Relationships...etc.

4. When advertisers key in their Target Audience, Facebook uses its database to match with Target to provide the Potential Reach.

5. Advertisers are benefited as they pay the minimum amount to reach Potential Customers.

Now, let us look at some of the main Objectives for advertising on Facebook and following are -

1. Boost your Posts

2. Promote your Page

3. Send people to your website

4. Increase Conversions on your website

5. One click website conversion

6. Get Installs of your app

7. Increase Engagement in your app

8. Reach people near your business

9. Raise attendance at your event

10. Get people to claim your offer

11. Get Video Views

12. Desktop App Engagements

13. Desktop App Installs

14. Mobile App Engagements

15. Product Catalog Sales

There are certain requirements for Facebook Ads and those requirements are as under -

1. Card Payment is essential (PayPal also accepted).

2. You need a Facebook Page to run ads effectively (Create a Facebook Page)

3. Have some basic understanding of designs and creatives

Facebook is very essential as it is very important for every advertiser to show their product ads on this Social Media Website.




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