Introduction to Search Engine Optimization (SEO)

Search Engine Optimization is the process that helps bring your website on the top list of search engines.

1. Search Engine is a Directory

2. Google, Yahoo, Bing, AOL are major search engines

3. Results are as per your queries

4. Each Search Engine has its own BOT or Spider to crawl a website and they have their own reasons (algorithms) to rank a website on the top list. 

There are SEO services which are as under -

  • Black Hat SEO Services (Paid Backlinks)
  • White Hat SEO Services (Viral organically)
  • Grey Hat SEO Services (Support quality content)
Now, let us see some factors regarding SEO and it is as follows -

  1. Domain Authority
  2. Social Scoring
  3. Choice of Keywords
  4. Website Navigation 
  5. Responsiveness of the website
  6. Backlinks
  7. Regular updates
  8. Page Authority...etc
Let us discuss the types of SEO and below are those types -

1. On-Site (On-Page Optimization)

  • Keyword Research
  • Title Tags Generation
  • Meta Tags Generation
  • ALT Tags Generation
  • Sitemap Generation
  • Website Friendliness
  • Linking Structure
  • W3C Validation
2. Off-Site (Off-Page Optimization)

  • Link Popularity Analysis
  • Competition Analysis
  • Link Building by one way and Reciprocal linking
  • Anchor Text Analysis
  • Submission to Search engines and Directory Submission
  • Article Submission
  • Maintenance
Now, let us understand proper SEO -

1. Get the Right Keyword (Use Keyword Planner Tool)
2. Integrate Yoast SEO Plugin or SEO Plugin on your Blog
3. Develop absolutely brilliant content and integrate keywords
4. Amplify Content for Better Reach

That's all from me...........


Comments

  1. rutuja10 April 2021 at 05:09

    This comment has been removed by the author.

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  2. rutuja16 May 2021 at 08:01

    Thanks for sharing the information with us. It’s very beneficial for fresher’s...hope u will share such content with us...I searching for such kind of information and here I got it... I am from one of the digital marketing institute...visit my website on following link
    Visit digitalguru

    ReplyDelete

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